I may be an anti -- I may be a really pissy anti sometimes -- but damned if I haven't bought copies of every book, both manga, and an expensive-ass subscription to Yen+.
Sure, I have an anti-Max opinion... but gosh dammit I just cannot quit this series.
It's not against TOS, but I think the TOS only apply to NING. As an arm of a business, the mods probably put effort into making sure that the marketing works too.